Lifecycle automation
Lifecycle email automation that earns while you sleep
We build the triggered flows that turn one-time buyers into repeat revenue: welcome, abandoned-cart, browse-abandon, post-purchase and win-back. Every flow runs in your own Klaviyo account and gets tested against your numbers, not a generic benchmark.
A flow fires for one person at the moment they act, then keeps earning for the next person without new effort. That is why a good flow stack carries a disproportionate share of email revenue. Klaviyo's 2024 benchmarks put abandoned-cart at $3.65 revenue per recipient on average and welcome at $2.65, numbers a one-off campaign rarely touches.
What are the five flows we build first?
Welcome, abandoned-cart, browse-abandon, post-purchase and win-back. The welcome series introduces the brand and earns its first sale at a $2.65 average RPR. Abandoned-cart recovers the checkout someone walked away from, the single highest-earning flow at $3.65 average and $28.89 for the top 10% of senders. Browse-abandon catches intent one step earlier, before a cart even exists.
Why do flows out-earn campaigns?
Timing and intent. A campaign reaches your whole list on your schedule. A flow reaches one person on theirs, right after they showed they want to buy. That relevance is why the abandoned-cart average of $3.65 per recipient sits well above a typical promotional send. For most ecommerce programs a small set of flows carries a large slice of total email revenue, which is the case we make when a brand asks where to spend first.
How do we build and test a flow?
Segmentation first, then a controlled A/B test against the brand's own baseline. We split the list by behaviour, new versus repeat, high versus low value, then test one variable at a time: subject line, send delay, or offer. We keep the winner and move on. In a recent rebuild, that approach lifted abandoned-cart RPR from $2.10 to $3.80, above the $3.65 benchmark, without touching the product or the price.
Where does post-purchase and win-back fit?
After the first sale and after the silence. Post-purchase confirms the order, sets expectations and cross-sells at the moment trust is highest. Win-back re-engages subscribers who have gone quiet before a sunset policy removes them for good. Both protect the revenue you already earned, and win-back doubles as list hygiene, which keeps spam complaints under the 0.10% target Gmail and Yahoo want to see.
How does flow automation connect to deliverability?
A flow that lands in spam earns nothing. That is why we pair every build with authentication and list health work. Roughly 1 in 6 marketing emails never reaches the inbox, about 84% global placement per Validity's 2024 benchmark, so we treat inbox placement as the precondition for any flow. Our email deliverability work keeps managed senders near 94% median placement, and our AI analytics and reporting tells us which flow to fix next. See the full rebuild in DTC skincare lifecycle rebuild, or check the pricing tiers to see which flows each plan covers.
FAQ
Lifecycle automation questions
Which flows should I build first?
Start with the two that pay for the program: a welcome series and an abandoned-cart flow. Klaviyo benchmarks put abandoned-cart at $3.65 revenue per recipient on average, and welcome at $2.65. Once those are live and tested, we add browse-abandon, post-purchase and win-back in that order.
Do flows really out-earn campaigns?
Per send, yes. A campaign goes to your whole list once. A flow fires for each person at the moment they show intent, so it keeps earning without new work. Abandoned-cart at a $3.65 average sits far above a typical promotional broadcast, and the top 10% of senders reach $28.89 per recipient.
Will you use my existing Klaviyo account?
Yes. We build inside the platform you already pay for, so every flow, segment and report stays yours if we part ways. Klaviyo starts at $20 a month and runs near $60 at 2,500 profiles. We do not resell software or lock your data behind our own tooling.
How do you measure whether a flow works?
Revenue per recipient and conversion rate, A/B tested against your own prior numbers rather than a generic benchmark. We change one variable at a time, subject line or timing or offer, and keep the winner. A flow that lifts cart-recovery RPR from $2.10 to $3.80 has earned its place.
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