01 DTC & ecommerce
The revenue lives in three flows: abandoned-cart, browse-abandon and post-purchase. A
cart flow earns around $3.65 in revenue per recipient on Klaviyo's 2024 benchmarks, and
the top decile clears $28.89, so the gap between a basic flow and a tuned one is large.
We build the full sequence, segment by purchase history, and split-test the offer ladder
against your own baseline rather than an industry average.
The trap in ecommerce is promotion volume. Send daily blasts to a tired list and
Gmail starts filing you under spam, which drags down the flows that actually pay. We hold
the spam-complaint rate well under the 0.30% Gmail hard limit, sunset dead subscribers,
and pace campaigns so the discounts land without burning sender reputation. See the
DTC skincare lifecycle results
for a full rebuild.
02 SaaS & subscriptions
Here the money is in activation, not discounts. We build onboarding sequences keyed to
product events across a trial window, so a user who never connected an integration gets a
different nudge than one who is halfway set up. In a recent rebuild around a 14-day trial,
an activation sequence lifted trial-to-paid conversion 22%, from 9.1% to 11.1% absolute,
on a 12k-contact list.
Subscription retention runs on renewal and win-back timing tied to billing dates and
usage drops. Our analytics team scores churn risk before it shows up in MRR, then a
strategist sets the save offer. SaaS lists also need clean authentication because they
send transactional and marketing mail from the same domain. Read how we approach
lifecycle automation
for event-triggered flows.
03 B2B & services
Longer cycles, smaller lists, higher deal value. A B2B list of a few thousand named
accounts behaves nothing like a DTC list of 38k buyers, and blasting it the same way
wastes the relationship. We build nurture sequences segmented by stage and intent, so
sales gets warm contacts instead of a cold export. Technology-sector benchmarks run high,
around 44.72% open and 7.40% click on GetResponse 2023 data, which sets a real bar to beat.
Deliverability is where most B2B programs quietly fail, because corporate filters are
stricter than consumer inboxes. Moving DMARC to enforcement on one program lifted inbox
placement from 88% to 97%. We pair that with list hygiene so your sends reach decision
makers, not their junk folder. Our
deliverability and inbox placement
work covers the full setup.
04 Publishers & creators
Engagement is the product, so the click-to-open rate is the number to watch. The
all-industry CTOR sits around 8.6% on GetResponse 2023 data, and a healthy newsletter
should clear that comfortably. We protect open and click signals by sunsetting subscribers
who have gone quiet, because a list full of dead addresses tells Gmail your mail is
unwanted and pulls your active readers into spam with it.
Volume is the other challenge. Publishers send to large lists daily, which makes them
textbook bulk senders under the Gmail and Yahoo 2024 rules: SPF, DKIM, DMARC and a working
one-click unsubscribe are non-negotiable above roughly 5,000 messages a day. We also factor
in Apple Mail Privacy Protection, which inflates opens for the roughly half of subscribers
on Apple Mail, so reporting leans on clicks instead.
05 Marketplaces
A marketplace is two programs in one inbox. Buyers and sellers want different journeys, so
we segment by role first, then by behavior within each side. A new seller needs listing
prompts and payout confidence; a returning buyer needs relevant supply and abandoned-cart
recovery. Mixing the two into one broadcast trains people to ignore you and drives the
unsubscribe rate past the ~0.2% all-industry norm.
Timing is driven by marketplace events, not a calendar: a search with no result, a
listing that just sold, a price drop on a watched item. We wire these triggers into the
ESP and score send-time per subscriber so each side gets well-timed mail. Klaviyo and
ActiveCampaign both handle this well; the right pick depends on your data model, which we
cover on the pricing and plans page.
06 Health & beauty
Replenishment is the engine. A 30-day serum or a monthly supplement has a predictable
reorder window, and a post-purchase flow timed to real usage earns far more than a generic
"thanks for your order" at day one. We model the consumption window per product and trigger
the reorder nudge, the review request, and the cross-sell at the moment they land, which is
how the cart RPR benchmark of $3.65 turns into repeat revenue.
Retail and beauty benchmarks run hot: GetResponse 2023 puts retail open near 41.77% and
CTOR around 12.22%, so there is room to push. Reviews and user-generated content feed the
flows, and segmentation by skin type or concern keeps relevance high. The same
deliverability discipline applies, since promotional volume in beauty is heavy and easy to
overdo against the 0.30% complaint ceiling.