AI-driven email marketing agency
Email marketing that earns the inbox, and the revenue.
Email Path runs your lifecycle flows, protects your deliverability, and turns campaign data into send decisions. We work inside the email platform you already use, so every flow, list and result stays yours.
Works with Klaviyo, Mailchimp, ActiveCampaign, Brevo and more.
- 01 Send your ESP
- 02 Authenticate SPF · DKIM · DMARC
- 03 AI optimize send-time · segments
- 04 Inbox delivered
Email Path results
Figures are illustrative across client programs. Benchmark comparisons are sourced: global inbox placement averages roughly 84% (Validity, 2024); Gmail and Yahoo require senders to stay under a 0.30% spam-complaint rate.
What we do
Three jobs, done properly
Most email problems come down to three things: the mail does not arrive, the flows do not exist, and nobody reads the data. We fix all three, then build the rest on top.
Lifecycle automation
Welcome, abandoned-cart, browse-abandon, post-purchase and win-back flows that run revenue while you sleep.
Flows that carry 30%+ of program revenue Explore lifecycle automation 02Deliverability & inbox placement
SPF, DKIM, DMARC, domain warm-up and list hygiene so your sends pass Gmail and Yahoo rules and land in the inbox.
94% median inbox placement, measured Explore deliverability & inbox placement 03AI analytics & reporting
Predictive send-time, churn-risk scoring and plain-English reporting built on your campaign and flow data.
Send decisions from data, not guesses Explore ai analytics & reportingHow it works
A method, not a vibe
We fix the foundation before we send anything new. It is the difference between a campaign that lands and one that trains Gmail to file you under spam.
The full method- 01
Audit & access
We get read access to your ESP and run a full audit: authentication records, list health, flow coverage, and a GlockApps inbox-placement test. You get a scored findings report in the first week, whether or not you continue.
- 02
Fix the foundation
Before we send anything new, we fix what leaks revenue: SPF/DKIM/DMARC alignment, a one-click unsubscribe that meets the Gmail and Yahoo rules, and a sunset policy that clears the dead weight dragging your reputation down.
- 03
Build the lifecycle
We build and turn on the core flows in priority order, starting with the ones that earn fastest: abandoned-cart and welcome. Each flow ships with segmentation and at least one live A/B test against your own baseline.
- 04
Run, test, report
Campaigns and flows run on a weekly rhythm. AI scores send-time and churn risk; a strategist sets the calendar. Every Monday you get a plain-English report: what we sent, what it earned, and what we are testing next.
Proof
What the work looks like
Representative engagements with anonymized brands. The numbers are illustrative and sit inside real benchmark ranges.
A lifecycle rebuild took email from 18% to 31% of revenue in 90 days
An onboarding sequence lifted trial-to-paid conversion by 22%
Who we serve
Built for how your list actually behaves
DTC & ecommerce
Abandoned-cart, browse-abandon and post-purchase flows are where the money is. We build the whole lifecycle and keep promotions from burning your reputation.
SaaS & subscriptions
Onboarding, activation and renewal sequences tied to product events. We help trials convert and reduce churn before it shows up in MRR.
B2B & services
Longer cycles, smaller lists, higher deal value. Nurture sequences and segmentation that respect the sales process instead of spamming it.
Publishers & creators
Engagement is the product. We protect deliverability at volume, sunset dead subscribers, and keep open and click signals healthy.
Marketplaces
Two-sided lifecycle: buyers and sellers need different journeys. We segment by role and behavior so each side gets relevant, well-timed mail.
Health & beauty
Replenishment cycles and review requests drive repeat revenue. We time post-purchase flows to real usage windows, not arbitrary delays.
FAQ
The questions we get most
How is Email Path different from an email tool like Klaviyo or Mailchimp?
Klaviyo and Mailchimp are the platforms; Email Path is the team that runs them. We work inside your existing account, build and manage your flows and campaigns, protect your sender reputation, and report on what actually drives revenue. You keep ownership of the account, the list, and every asset we build.
How does AI actually fit into the work?
We use AI for the parts data does better than guesswork: predicting the best send time per subscriber, scoring churn risk before people lapse, flagging deliverability drift, and summarizing campaign results in plain English. A strategist still makes the calls. The AI narrows the options and shows the evidence behind each one.
Will my emails actually reach the inbox?
That is the core of the work. Roughly one in six marketing emails never reaches the inbox (Validity, 2024). We set up SPF, DKIM and DMARC, warm sending domains, clean inactive subscribers, and measure real placement with seed tests in GlockApps. Across managed senders we hold a 94% median inbox placement.
How long until we see results?
Deliverability fixes and the first core flows usually ship inside the first 30 days, and flows start earning from day one because they trigger on real behavior. Campaign and segmentation gains build over the first quarter as we test subject lines, timing and audiences against your own baseline, not an industry average.
Do we need to switch platforms to work with you?
No. We work in the ESP you already use, including Klaviyo, Mailchimp, ActiveCampaign, Brevo and others. If a migration genuinely makes sense we will say so and handle it, but we never move you to earn a referral fee. The recommendation is based on your list size, flows and budget.
Start here
See where your email program is leaking revenue.
Book a strategy call and we’ll run a free audit of your authentication, list health and flow coverage — you keep the findings either way.