Pricing

Productized pricing, no mystery quotes

Flat monthly retainers tied to the stage your program is at. Setup is included, the work is month-to-month after a 90-day initial term, and you own the account, the list and every flow we build. Your ESP subscription is billed separately by the platform.

Starter

$1,500/mo

For one brand getting lifecycle and deliverability right for the first time.

Start with Starter
  • One sender / brand
  • Up to 4 campaigns per month
  • Welcome + abandoned-cart flows
  • Deliverability monitoring (SPF/DKIM/DMARC)
  • Monthly AI performance report

Scale

$5,800/mo

For high-volume senders who want a dedicated strategist and predictive signals.

Scale up
  • Unlimited campaigns (fair use)
  • Full flow suite + custom flows
  • Dedicated lifecycle strategist
  • Predictive send-time + churn signals
  • Monthly deliverability audit + Slack channel

Custom / Enterprise

Multiple brands, an ESP migration, an SSO or security review, or reporting that has to match your data warehouse. We scope it and quote a flat monthly figure.

Prices in USD. Figures shown are program fees, not media spend. See how the work is sequenced or read a B2B SaaS results write-up to see what a tier delivers in practice.

In every tier

What you get regardless of plan

Deliverability monitoring

SPF, DKIM and DMARC kept aligned, with complaint rate watched against Gmail’s 0.30% limit.

You own everything

The ESP account, the list and every flow and template stay yours if we part ways.

Real reporting

A plain-English performance summary, not a dashboard you have to decode.

No referral kickbacks

We never move you to another platform to earn a fee. Recommendations are based on your list and budget.

FAQ

Pricing questions

Is there a contract or setup fee?

Setup is included in every tier. The first 90 days are an initial term so the work has time to land, then billing moves to month-to-month. You can pause or cancel after that with 30 days notice. There is no separate onboarding invoice and no annual lock-in.

What counts as a campaign versus a flow?

A campaign is a one-off broadcast you plan on the calendar. A flow is an automated sequence that triggers on behavior, like an abandoned cart or a welcome series, and runs continuously. Every tier includes flows; the campaign count is the number of planned broadcasts we manage each month.

Do I pay for the email platform separately?

Yes. Email Path is the team that runs your program; your ESP subscription (Klaviyo, Mailchimp, ActiveCampaign and so on) is billed by them directly. Klaviyo starts at $20 per month and scales with your list. We work inside your account, so you keep the contract and the data.

Which tier is right for us?

If email is under-built and deliverability is shaky, start with Starter and fix the foundation. Growth fits brands ready for a full flow program and steady testing. Scale suits high-volume senders who want a dedicated strategist and predictive signals. We will tell you on the call if a lower tier is enough.

Start here

Not sure which tier fits?

Book a strategy call. We audit your program first and recommend the smallest tier that does the job.