Campaign management
Email campaign management for launches and offers
We plan and run your promotional calendar: launches, sales, restocks and seasonal sends. Broadcasts earn about $0.18 per email against $2.87 for automations, so campaigns work alongside your flows for timed news rather than carrying the program alone.
A campaign is a one-time send to a chosen audience: a launch, an offer, a piece of news. It earns less per email than an automated flow, about $0.18 against $2.87 by Omnisend's 2026 figures, because it reaches people on your schedule rather than at the moment they act. Campaigns still matter, because flows cannot announce a sale or a new product.
Why run campaigns when flows earn $2.87 per email?
Because the two jobs are different. Omnisend's $2.87 per automated email against $0.18 for a broadcast measures revenue per send, not value to the program. Flows fire when a person adds to cart or finishes a purchase. They have no way to tell the list a product launched today or that a sale ends Friday. Campaigns carry the timed news, and a healthy program runs both.
How much does segmentation lift campaign clicks?
By 100.95% in Mailchimp's segmentation study, which also found 14.31% more opens and 9.37% fewer unsubscribes for segmented sends against non-segmented ones. Blasting the same message to the whole list buries it for the people it does not fit and trains them to ignore you. We build the audiences first, so a restock email reaches recent browsers and a winback offer skips your most active buyers. The detail lives on segmentation and personalization.
How do we set cadence without list fatigue?
We pace by engagement and watch the complaint rate on every send. Gmail and Yahoo throttle senders who pass a 0.30% spam-complaint rate and reward those under 0.10%, so cadence is not a creative choice, it is a deliverability constraint. We suppress subscribers who have gone quiet, lean volume toward people who open, and back off the moment complaints tick up. That keeps the list earning instead of fatiguing. Our email deliverability work holds the guardrails.
What subject-line rules do we hold to?
Mailchimp's: 9 words or fewer, 60 characters or fewer, with roughly 50 characters visible on mobile where most opens land. There is no dependable link between subject length and open rate except on mobile, where shorter wins, so we keep lines tight and test them against your own audience. One variable at a time, the winner stays. Generic best-practice templates lose to a subject line proven on your list.
How do campaigns fit the wider program?
Campaigns sit on top of a flow stack and a clean list. We plan the promotional calendar around your launches and seasons, segment each send, and pace volume so deliverability holds. See which sends each plan covers on pricing, where the Growth tier includes up to 8 campaigns a month with A/B testing and segmentation.
Sources
FAQ
Campaign management questions
Do campaigns still matter when flows earn more?
Yes. Omnisend puts automations at about $2.87 per email and scheduled broadcasts at $0.18, but flows only fire when a person acts. Campaigns drive the moments flows cannot: a product launch, a seasonal offer, a restock, a sale. They complement your flows for timed news, they do not replace the revenue your automations earn on their own.
How does segmentation change campaign results?
A lot. Mailchimp measured segmented campaigns against non-segmented ones and found 100.95% more clicks, 14.31% more opens and 9.37% fewer unsubscribes. Sending the same broadcast to everyone wastes the message on people it does not fit. We split the list by behaviour and purchase history so each send reaches the audience most likely to act on it.
How often should we send without burning the list?
Often enough to stay present, rarely enough to keep complaints low. The ceiling is Gmail and Yahoo, who throttle senders above a 0.30% spam-complaint rate and want it under 0.10%. We pace volume by engagement, suppress people who have gone quiet, and watch the complaint rate on every send so cadence never costs you placement.
What makes a subject line work?
Discipline more than cleverness. Mailchimp advises 9 words or fewer and 60 characters or fewer, with about 50 characters visible on mobile, where most opens happen. There is no reliable link between length and opens except on mobile, where shorter wins. We A/B test subject lines against your own list rather than copying a generic template.
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